McDonalds Creates Billboard That Actually Grows Lettuce

June 13, 2008

To get the point across that their salads are “really fresh”, McDonalds hired ad-maker Leo Burnett to deliver the message. So, he put together a billboad that over time grew lettuce to form the words “Fresh Salads”.

Wouldn’t it be cool if all billboard space was put to good use like this?

Check out a time-lapse of the billboard growing on youtube

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