India's oldest western fast food giant Nirula’s is ready for a price battle with McDonald's. And adding to the price zing, Nirula’s will serve up a new menu as well. In an attempt to take on McDonald’s might, Nirula’s is offering a wide array of comfort food for anything between Rs 19 and 35. McDonald’s happy price menu gets you a basic veggie burger for a flat Rs 20. Nirula’s has also priced its Indian platters at about Rs 30 to draw in consumers not big on burgers.
Nirula's, has till recently been focused only on the North with 57 outlets in Delhi, Punjab and UP. However with IHC coming in as a strategic investor, the chain will open 200 stores by 2010 across India, with Mumbai getting its first store in the next two months.Nirula's, has till recently been focused only on the North with 57 outlets in Delhi, Punjab and UP. However with IHC coming in as a strategic investor, the chain will open 200 stores by 2010 across India, with Mumbai getting its first store in the next two months.
