KFC handshake for hearing impaired

March 11, 2008
Thirty-seven boys and girls at the newly-opened Kolkata outlet have been trained to lip-read the customers' requests.

In a first of its kind initiative and available only in Kolkata, global fast food giant Kentucky Fried Chicken (KFC) has set up its first outlet in Kolkata which would be managed by around 37 hearing impaired young boys and girls.

The KFC outlet in Kolkata also employs around eight normal people who can take orders on phone. They will also be of assistance, in case there are any communication problems with the hearing impaired colleagues while taking orders.

According to Unnat Varma, marketing director of KFC India, “We thought of employing the hearing impaired at KFC outlet as part of our corporate social responsibility. All our special employees at the Kolkata outlet are trained in lip-reading and sign language, so they can lip-read and take orders from customers. They have been extensively trained on how to take orders and understand customer preferences. Similarly, the other KFC employees also had to be trained in communicating with the hearing impaired.”

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