Research released today by ComScore defies long-cherished beliefs that people don't care enough about package-goods products to do online search about them or go to their websites.
The study found a majority of U.S. consumers visited at least one package-goods website during the three months ended in April, with search driving a substantial proportion of those visits.
The data would seem to indicate that search, along with brand websites, could be the mass-reach vehicle package-goods marketers have found lacking since media began fragmenting in the 1970s.
The data would seem to indicate that search, along with brand websites, could be the mass-reach vehicle package-goods marketers have found lacking since media began fragmenting in the 1970s.
