Food giant ConAgra has joined a voluntary industry initiative to reduce its marketing to children as part of a widespread move to improve kids' nutrition and reduce the rates of obesity.
Yesterday's pledge follows a call for information from the chairman of the House Subcommittee on Telecommunications and the Internet Edward Markey.
This (US) initiative is currently made up of 13 participants: Cadbury Schweppes, Campbell Soup, Coca-Cola, General Mills, Hershey, Kellogg, Kraft, McDonald's, PepsiCo, Unilever, Masterfoods and Burger King. ConAgra yesterday became the thirteenth member of the initiative.
Yesterday's pledge follows a call for information from the chairman of the House Subcommittee on Telecommunications and the Internet Edward Markey.
This (US) initiative is currently made up of 13 participants: Cadbury Schweppes, Campbell Soup, Coca-Cola, General Mills, Hershey, Kellogg, Kraft, McDonald's, PepsiCo, Unilever, Masterfoods and Burger King. ConAgra yesterday became the thirteenth member of the initiative.
