Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children.
The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test.
Study author Dr. Tom Robinson said the children's perception of taste was "physically altered by the branding."The Stanford University researcher said it was remarkable how children so young were so influenced by advertising.
