The Little Potato Company Introduces Purely Purple and Extends Microwave Ready Line with Culinary Flavors

The Little Potato Company, the number one Creamer potato company in North America, is introducing two flavor extensions to its best-selling Microwave Ready line - Smoked Salt and Roasted Garlic, Rosemary, and Thyme - and a new proprietary potato varietal, Purely Purple.

Heather Jeffares, vice president of marketing at The Little Potato Company:
 

"We're still eating at home more than before, but planning different meals every day is a constant challenge. We take the guesswork out of mealtime by offering busy people exciting, easy and delicious sides that come together in minutes, and our newest products add interesting flavors and color to the plate."

New Vibrant Purple Potato Variety: Purely Purple

Purely Purple is the newest potato variety with naturally bright purple skin and flesh that holds its color even after cooking and is the latest innovation to come out of The Little Potato Company’s unique and exclusive potato varietal development process.

 

Purely Purple delivers a well-balanced, slightly exotic, and subtly sweet flavor that has great color retention and is excellent for roasting or barbecuing. The limited harvest varietal can be prepared quickly in the oven, skillet, grill, or microwave.

Flavor-Forward Microwave-Ready Kits

The new Microwave Ready Kit flavors deliver creative twists on classic flavors that are great for busy weeknights and pair easily with a protein:

• Smoked Salt – A delectable combination of savory salt with a subtle hint of mesquite wood smoke that perfectly complements barbeque chicken or sausage.
• Roasted Garlic, Rosemary, and Thyme – a mix of well-loved traditional and fragrant herbs that pair nicely with salmon.

Each kit comes with 1 lb. of Little potatoes in a steam tray with a seasoning pack and can be prepared in as quickly as five minutes. The new Microwave Ready Kit flavors have an SRP of USD 3.99 per tray and will be available in the produce department.

The Little Potato Company offers a range of convenient and delicious products that come ready to use and don’t require any washing or peeling