Fresh, fluffy, and bold: Meet Nanna Tate, the new face of Branston potatoes in Tesco stores

Nanna Tate is a stand-out new potato brand which has been developed by Branston, one of the UK’s leading suppliers of potatoes. With a focus on recreating the nostalgia evoked by the best potato dishes, Nanna Tate builds on Branston’s 50 plus years of potato expertise, adding a modern twist while tapping into the enduring love that Brits have for the humble spud. 

Nanna Tate fresh potatoes will be launched from December 30th in 450 Tesco stores across the UK. This will be followed by a roll-out of the Nanna Tate prepared potato range from February 2025. 

Taking the faff out of potato preparation

Nanna Tate ready-to-cook dishes are designed to take the faff out of potato prep and promise to deliver excellent results every time, so consumers can enjoy freshly cooked roast potatoes, chips or mash no matter how hectic their schedule, Branston says in a news release. 

Nanna Tate potatoes have been carefully selected to create the creamiest mash, fluffiest roasties and crispiest chips every time, helping to add some pizzaz to the plates of potato lovers. The bold packaging is designed to be eye-catching in the potato fixture, supported by thumb-stopping online content to offer inspiration. 

Keeping the passion alive well after the festive season

Lucia Washbrook, sales & marketing director at Nanna Tate:

"Christmas is traditionally a time when people rediscover their love for potatoes – especially roasties – so we hope that launching Nanna Tate straight after will keep that passion alive well after the festive season."

"Our distinctively different prepared potato products will be hot on their heels. Nanna Tate is unapologetically bold and sassy and will challenge the norm, encouraging people to re-think their assumptions when it comes to potatoes. So get ready to ‘unexpect the expected’ as our Nanna Tate products hit the shelves."

"Nanna Tate aims to inspire modern mealtimes, bringing people together round the table to make new happy memories. So that’s where our potato expertise comes in – making potatoes the star of the show so people can enjoy those moments in the here and now."

Nanna Tate’s range of fresh potatoes will be available from Tesco stores across the UK and Northern Ireland from December 30th 2024.