Chips en Snacks

PepsiCo India's FritoLay brand is revving up through an array of marketing campaigns and variant launches, with the onset of cooler climes and its flagship cola business taking the seasonal backseat. According to Deepika Warrier, marketing director, F...

Over nearly a decade, Frito-Lays India grew to be the undisputed champion of the branded part of the salty snack segment, estimated to be valued at around Rs 2,000 crore. Competition for the vast majority of this period was principally from local brand...

ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...

ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...

Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...

A battle being fought between biggies like Pepsico, Reliance Retail and ITC one that could decide who makes the crisper chip. For the past seven years contract farming has ensured Pepsico to source 40 per cent of its need from Western Maharashtra, pota...

With flavours adapted from Indian favourites, the potato chips seem to cash in on the popularity of the dishes to connect as the preferred snack food. Be it Lay's Indian Mint Mischief or Bingo Chatkila Nimbu Achaar, Kurkure Mast Malabari Style or Chut...