With flavours adapted from Indian favourites, the potato chips seem to cash in on the popularity of the dishes to connect as the preferred snack food.
Be it Lay's Indian Mint Mischief or Bingo Chatkila Nimbu Achaar, Kurkure Mast Malabari Style or Chutkule Masala Masti, the way to Indian consumer's wallet is through his home-grown palette. ITC's Bingo range of potato chips, launched four months ago, has a host of innovative Indian flavours like Bindaas Masala Chaas and Tandoori Paneer Tikka.
