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McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.

Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark