Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'

McCain, the family-owned business that is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

This Actionable Audio Ad is McCain’s first step to deepening its branding experience and tapping into the growth of the smart speaker market.

Once smart speaker listeners hear the audio ad, they must simply say “Alexa, Open McCain”, to be sent a one-time link with recipe suggestions for cooking McCain Foods in an air fryer. This is ideal for anyone on the go and looking for a quick yet delicious lunch and dinner.

Air fryers are a rapidly growing trend in modern cooking, and McCain Foods’ new Actionable Audio Advertising is designed to drive brand favourability amongst those hungry to prepare food this way.

Charlie Cadbury, CEO of Say It Now:
 

"McCain Foods joins a growing list of leading brands and global media agencies capitalising on the benefits of actionable audio advertising."

"This approach will deepen the brand experience that McCain brings to consumers as the interaction fires up their brains and makes them more likely to show positive engagement."