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Utz® launches a new advertising campaign that puts the spotlight on its signature crunch and flavors
september 27, 2024

Utz Launches New Crunch & Flavor Campaign

Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
september 15, 2024

Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'
april 18, 2024

The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'

The Little Potato Company is putting a little spring in families’ meals and pantries with 'The Little Springtime Campaign and Sweepstakes.'
Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
april 18, 2024

Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023
mei 22, 2023

The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023

The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho.
Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students
mei 04, 2023

Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students

It's finals time, a.k.a. the season of all-nighters in the library. Wendy's® knows late-night cram sessions can leave you hungry for the right answers – and for a late-night snack,
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Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett
maart 13, 2022

Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett

Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
Potato Board general manager Greg Donald watches one of the videos while wearing the virtual reality goggles.
november 16, 2021

Potato buyers treated to virtual reality tour of Prince Edward Island

The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States
Retailers Break Away from the Pack with Top Awards in Idaho Potato Lovers Display Contest
juli 01, 2021

And the winner is... Top Awards in the Idaho Potato Lovers Display Contest

Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.
New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway
juni 03, 2021

New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway

Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.
Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination
mei 19, 2021

Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination

Nation's largest family-owned snack maker invites fans to guess the flavor combination for a chance to win $10,000.
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff
mei 18, 2021

Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff

The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.
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As More Shoppers Continue to Cook at Home, Side Delights Offers a Variety of Healthy Economical Potato Products
april 29, 2021

As More Shoppers Continue to Cook at Home, Side Delights Offers a Variety of Healthy Economical Potato Products

With gatherings now permitted at varying levels, people are eager to cook and dine with family and friends. Side Delights offers a variety of potatoes and recipes perfect for parties of any size.
Tasteful Selections takes it outside and launches the second quarter of 'It’s the little things' Campaign
april 07, 2021

Tasteful Selections takes it outside and launches the second quarter of 'It’s the little things' Campaign

Spring into the new season, full of warmer weather and new recipes in Tasteful Selections® second quarter of the 'It’s the Little Things' Campaign.
Utz Celebrates National Potato Chip Day With Promotions and Sweepstakes
maart 13, 2021

Utz Celebrates National Potato Chip Day With Promotions and Sweepstakes

Utz Quality Foods, LLC, is pleased to usher in National Potato Chip Day (March 14), while it begins its 100th year of making great-tasting, family-favorite snack foods.
Potatoes USA marketing campaign highlights the versatility of the potato
maart 12, 2021

Potatoes USA marketing campaign highlights versatility of potatoes

A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes.
Attention Halo-Verse: Pringles® Launches New Limited-Edition Wavy 'Moa Burger'
maart 07, 2021

Pringles® reaches into gaming world with Halo inspired 'Moa Burger' flavour

Pringles® has plucked a new flavor from the far reaches of the gaming world, answering a question pondered by many Halo fans: what would a 'Moa Burger' taste like?
Premium White Potato Market is Taking off with EarthFresh’s Polar White
februari 08, 2021

EarthFresh Premium White Potato Market is Taking off with EarthFresh’s Polar White

As winter weather dominates the country, customers are encouraged to Break the Ice with Polar White potato promotion

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