Utz Launches New Crunch & Flavor Campaign

Utz®, a leading U.S. salty snack brand, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors. 

For over 100 years, Utz has been crafting snacks that deliver unmatched taste and texture using family-owned recipes and quality ingredients. The new "Crunch & Flavor Over Everything" campaign celebrates this legacy, introducing a Chief Crunch & Flavor Officer who embodies Utz’s goal of ensuring that every Utz snack offers the perfect blend of satisfying crunch and mouthwatering flavor.

• Unmatched Flavor: Utz uses quality ingredients and treasured family recipes in its quest for the most flavorful snacks.
• Crafted Crunch: Utz uses a crafted process perfected over generations to deliver the right amount of crunch in every bite.

Amber McGrogan, Marketing Director at Utz Brands, Inc.:

"We’ve introduced many new and innovative flavors and forms to our snack lineup over the last century. The ‘Crunch & Flavor Over Everything’ campaign highlights our ongoing commitment to the quality and care that make every Utz snack uniquely satisfying."

"As our creative brand partner, The Sasha Group helped bring this campaign to life in a fun and engaging way for both new and loyal fans."