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Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.

The Little Potato Company is putting a little spring in families’ meals and pantries with 'The Little Springtime Campaign and Sweepstakes.'

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.

The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho.

It's finals time, a.k.a. the season of all-nighters in the library. Wendy's® knows late-night cram sessions can leave you hungry for the right answers – and for a late-night snack,

Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.

The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States

Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.

Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.

Nation's largest family-owned snack maker invites fans to guess the flavor combination for a chance to win $10,000.

The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.

With gatherings now permitted at varying levels, people are eager to cook and dine with family and friends. Side Delights offers a variety of potatoes and recipes perfect for parties of any size.

Spring into the new season, full of warmer weather and new recipes in Tasteful Selections® second quarter of the 'It’s the Little Things' Campaign.

Utz Quality Foods, LLC, is pleased to usher in National Potato Chip Day (March 14), while it begins its 100th year of making great-tasting, family-favorite snack foods.

A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes.

Pringles® has plucked a new flavor from the far reaches of the gaming world, answering a question pondered by many Halo fans: what would a 'Moa Burger' taste like?

As winter weather dominates the country, customers are encouraged to Break the Ice with Polar White potato promotion