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After successfully growing its Doritos and Sun Chips brands, Frito-Lay is setting its sights on cranking up Cheetos’ flat sales with a new adult and Hispanic focus.   The initiative, which includes boosting the brand’s ad spend by more than 50%, follo...

After years of playing into the mass-affluence trend by trying to get their consumers to trade up to pricier, fancier fare, McDonald's, Wendy's and Burger King are all deploying the 99¢ price point as a key marketing tactic going into a year when middl...

Una de las más grandes industrias procesadora de papas, McCain Foods Ltd de Canadá, podría construir una planta en Washington, para lo que destinaría aproximadamente 150 millones de dólares, destacó Puget Sound Business Journal.

El gigante estadounidense de comida rápida McDonald's rompió en 2007 el récord de ventas de hamburguesas en el Gran Bretaña en los 34 años que lleva implantado en las islas, lo que significa que la comida basura gana terreno en la dieta de los británi...

French fry giant McCain Foods will forever be associated with the founding - sometimes feuding - New Brunswick brothers, Wallace and the late Harrison McCain. But the CEO these days is a straight-talking North Dakotan, Dale Morrison, who came to McCain...

The Day &Ross Transportation Group, a wholly-owned division of McCain Foods Limited, announced today the signing of an Asset Purchase Agreement for the acquisition of Wesbell Logistics Services, a division of The Wesbell Group of Companies Inc.

Canada is een grote speler in de aardappelwereldmarkt. Zowel het volume export van verse aardappelen als van voorgebakken product is aanzienlijk. Alleen al in de maand oktober 2007 werd er netto bijna 88.000 ton aan voorgebakken product geëxporteerd. ...

Golden Fries Ltd, a Coimbatore, Tamil Nadu-based company that supplies frozen French fries, is seeing a rapid rise in sales in Kerala. 'We started supplying French fries in Kerala in July 2005. My first invoice was for 800 kg. Now, we sell on an avera...

Indian potato is all set to reach out to 80 countries, mostly in Europe, thanks to Indian farmers getting their produce certified by a global agency. Export prospects of potato are looking up with farmers taking Global GAP Certification for the product...

Crisps producer Tyrrells is expecting to have its first bottles of vodka ready for sale by April after it was given the green light to build a distillery on its Herefordshire farm. Councillors granted the company planning permission to build the dist...

Robert (Bob) Harding is the new general manager of the Prince Edward Island Potato Board. He will take over Feb. 4 from long-time general manager, Ivan Noonan. Kevin MacIsaac, chairman of the Prince Edward Island Potato Board, says Harding has extensiv...

McDonalds UK chief executive Steve Easterbrook outlined at the Oxford Farming Conference how changing consumer habits have provided new opportunities for farmers in the food service sector. The traditional image of McDonalds is of a low-cost, low-nu...