The Inventure Group: Burger King Snack goes National

The Inventure Group, Inc. today provided an update on the status of its BURGER KING(r) brand salted snack test market and share repurchase plan.

The Company reported that vending channel test marketing results for BURGER KING(r) brand salted snacks exceeded managements' expectations in the fourth quarter of 2007. Based on these results, the Company intends to pursue a national rollout of the brand into the vending channel. The Company expects this national channel expansion to improve capacity utilization at its Bluffton, Indiana manufacturing facility, where all BURGER KING(r) snacks are produced.

Test marketing in convenience store, drug store and grocery store channels beginning in the first quarter of 2008 have generated significant retailer interest. Mass merchandiser and club store tests are expected to commence in the first half of 2008. BURGER KING(r) restaurants are scheduled to test the Ketchup &Fries snack product throughout the first quarter of 2008 in certain markets in Ohio and Florida.

The Company is developing additional new items for the BURGER KING(r) snack brand for potential test marketing in the second half of the year to complement the Ketchup &Fries and Flame Broiled items.