Freddi 1926 srl: Innovating the Potato Sector with Low-Calorie Varieties at Marca Trade Fair

While it may seem difficult to introduce innovations to the potato sector, Matteo Freddi of "Freddi 1926 srl" is betting on something new at the Marca trade fair. 

Matteo Freddi:

"We have focused our attention on some low-calorie varieties that are perfect to meet the most modern dietary requirements. Tubers have about 25% fewer calories than standard potatoes, as proven by laboratory analyses."

"Fit Pat, the low-carb potato is perfectly positioned in the large-scale retail trade and targets a young, diet-conscious clientele. Our project does not include just one variety, but several ones to offer the best of European agricultural production all year round."

Freddi returns to the Marca fair after a few years. 

Matteo Freddi:

"We will have our own stand in order to showcase our latest innovations and promote our brand. We specialize in potatoes and onions and our organization enables us to meet the needs of all our customers."

The company has also made substantial changes as of 1st January: the new name is "Freddi 1926 srl" and the two brothers, Andrea and Matteo, are at the helm.

Matteo Freddi:

"We will continue to respect our history, which is almost 100 years long, and treasure tradition, but we will also be bringing a lot of innovation."