Individually wrapped potato chips! New genre 'high-density potato chips' dark potatoes anchovy olives

JApanes snack manufacturer Koikeya Co., Ltd. launched a high-density potato chip "Dark Potato Anchovy Olive" with a rich sauce on crispy potatoes on October 3, 2022, Kanto area. It will be on sale at all channels and Koikeya online shop. Kanto area: Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa "Koi Jaga" is a "high-density potato chip" made by mixing thinly-fried Japanese potatoes with a rich anchovy-olive sauce to form a tightly round piece.

With the diversification of work styles and changes in the social environment, significant changes are occurring in daily eating habits. A distinctive change is not only the conventional fixed eating style of three meals a day but also the "split eating" and "bulimic eating" where the boundaries between staple foods and snacks are disappearing are progressing mainly among young people.

In addition, through the COVID-19 pandemic, there have been changes in the items that are important when choosing products. According to an in-house survey, there is an increasing need for highly hygienic "individual packaging".

Reflecting the needs of their current customers, they created a new-era snack that creates a new food scene. With the multi-layered texture created by overlapping potatoes one by one, the rich umami of anchovy olives is gradually permeated, making it a high-density piece with a double texture and taste.

Rich anchovies packed with umami and a luxurious taste of olives spread softly. Garnished with parsley and red paprika to give it a vibrant look.
 "Koi Jaga" is individually wrapped, which is rare for snacks, so you can eat it several times. It's convenient to share with friends and family, or for snacks at work, and it's convenient to carry around.