Potato company Agrico to launch 'Say Growth' campaign at Fruit Logistica

Agrico will be present at Fruit Logistica in Berlin from Wednesday 3 to Friday 5 February 2016. During this leading international trade fair, Agrico and its subsidiaries will present the international launch of the new ‘Say Growth’ campaign.

Based on the theme ‘Say Growth’, Agrico will show at Fruit Logistica that it represents shared growth with its growers, buyers, packaging companies, retailers and consumers, for example through a good harvest and guaranteed results. One way in which Agrico aims to achieve this growth is by providing, in addition to the right varieties, comprehensive support that allows its agents to successfully introduce these varieties. Agrico believes that these fruitful, long-term partnerships make shared future growth possible.

This new campaign succeeds the campaign of the last three years in which Agrico highlighted the choice it provides. After ‘Say Choice’, Agrico is now focusing on ‘Say Growth’, because Agrico and its partners see more and more opportunities for growth in the current market. In addition to providing the right choice of varieties, Agrico is now taking the next step towards making it possible for agents and buyers to successfully grow and market its products.

The power to grow also means the power to innovate. Agrico will highlight this at Fruit Logistica using its newest varieties, where special attention will be paid to the varieties Ranomi and Loreley. The early, yellow-skinned table variety Ranomi with its smooth, oval shape is particularly popular in Central and East European countries.

Loreley, on the other hand, is a medium-early yellow-skinned speciality variety with growth potential due to the fact that it is primarily regarded as the ‘Salat Kartoffel’ for the German market. These varieties are also helping the market share of Agrico varieties to grow in the supermarket.