Greenvale launches ‘Move Over Maris’ Campaign to Promote Sustainable and High-Performing Potato Varieties

Experts at Greenvale – one of the UK’s largest growers and suppliers of fresh, processing and organic potatoes – are tackling consumer habits, with the launch of Golden Kings' 'Move Over Maris' campaign.

Greenvale and Golden Kings recognise that many consumers would struggle to identify different potato varieties just by looking at them, but with this comes a disconnect to where our food comes from and a lack of understanding about how much sweat and science it takes to keep potato varieties growing happily, and meeting demand.

Golden Kings has launched ‘Move over Maris’, alongside Great British Chefs, to amplify the message about embracing newer, great tasting, high performing varieties that are also climate friendly. With newer varieties requiring less irrigation, less chemical pest management, and offering greater consistency, as well as higher yield, consumers are being encouraged to trade up. Via the campaign, Great British Chefs and a series of influencers will be trialling new varieties to make some innovative and classic British dishes.

GBC Golden King Helen Graham Shawarma Spiced Potatoes: Hasselback shawarma spiced potatoes with tahini sour cream and sumac onions, by Helen Graham

Katy Pook, Brand and Marketing Manager at Golden Kings, a Greenvale brand:

"As an industry we understand the challenges posed by climate, pests such as PCN, growing conditions and impacts to yield, but consumers do not. It is vital we start the conversation so shoppers can recognise that behavioural change is needed to continue to meet potato demand in this country."

"We need the support of professionals and industry voices to do this, so we're delighted to have Great British Chefs on board to spearhead this campaign."