QSR same-store sales trends

Nearly all public restaurant companies reported fourth-quarter same-store sales results this month, and winter storms and lingering economic pressures pushed most into negative territory. Some, mainly because of value messaging, moved in a positive direction.

For the fourth quarter, or the quarter ended closest to December 2009 for companies on a non-calendar fiscal year, quick-service chains on average posted a larger same-store sales decline than any other restaurant industry segment. Quick-service chains were hurt by rising unemployment as well as comparisons with a year earlier when sales trends for fast food were still stable. Casual-dining chains still struggled for customer traffic in the fourth quarter, but some same-store sales results did ease from a year ago.

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