SunChips Brand Donates to Sustainable Re-Build Efforts in Greensburg, Kansas

SunChips, Frito-Lay's popular line of multigrain snacks, is stepping up to help rebuild the city of Greensburg, Kansas, which was tragically struck by a devastating tornado that destroyed nearly all of the community. In conjunction with Discovery Communications' new 24-hour eco-lifestyle and entertainment channel Planet Green, debuting on June 4th, the SunChips brand hosted a ceremony on the one-year anniversary of the tornado in Greensburg to mark the groundbreaking for the SunChips Business Incubator. The incubator will house 10 local businesses and provide the economic infrastructure to support the return of Greensburg residents. During the special ceremony in Greensburg on May 2nd, SunChips announced it would donate $1 million to help build the business incubator that is expected to open before the end of the year.   In addition to supporting solar energy, renewable energy certificates (RECs) have been purchased to match 100 percent of the electricity needed to produce SunChips snacks in the U.S. As a result, SunChips packaging includes the Center for Resource Solutions' Green-e symbol to identify SunChips as a supporter of green energy through the purchase of renewable energy certificates (RECs).   Frito-Lay North America is committed to reducing its impact on the environment. Since 1999, Frito-Lay has implemented resource conservation programs that utilize innovative programs to reduce the resources needed to make its products. Commitment to sustainable growth is a core Frito-Lay value, as it is for parent company, PepsiCo, which aims to achieve Performance with Purpose.