McDonald’s has taken its lumps in the past for its high-calorie menu options, but now the fast feeder has become a textbook example of how to change with the times.
For the first time, McDonald’s topped the “Brand Keys Customer Loyalty Engagement Index Rankings” in the fast food category. The burger giant had regularly ranked close to the bottom of its segment for much of the survey’s 11 years of existence. This year it tied Subway for the top spot.
For the first time, McDonald’s topped the “Brand Keys Customer Loyalty Engagement Index Rankings” in the fast food category. The burger giant had regularly ranked close to the bottom of its segment for much of the survey’s 11 years of existence. This year it tied Subway for the top spot.
