The July issue of Better Homes and Gardens introduced Frito-Lay’s new advertorial (an advertisement that looks like editorial content). Titled “Keeping up like the Joneses,” it features a photo of an attractive mother and her three children bringing groceries in from the family vehicle. Lay’s potato chips are peeking out of one bag. Fruits and vegetables are the other foods visible. Lisa, the mom, discusses her need to provide her kids with healthy snacks as she shepherds them to various after school activities.
This advertorial is directed at the same target audience as the United States Potato Board’s (USPB’s) soon-to-be-launched advertising program, moms with kids at home, and builds on the work by USPB and others to position potatoes as a nutritious food that fits today’s lifestyles.
