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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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New ways to use packaging to connect to consumers
oktober 16, 2010

New ways to use packaging to connect to consumers

What do you get when you combine a consumer society that is increasingly mobile, global, and “linked in,” one that demands the delivery of data to their fingertips 24/7, with packaged goods producers clamoring to differentiate themselves on and off the shelf?
Bloomberg: P&G said to have rejected Pringles, Diamond merger
september 17, 2010

Bloomberg: P&G said to have rejected Pringles, Diamond merger

Bloomberg: Procter &Gamble Co. was in talks to merge its Pringles unit with Diamond Foods Inc. before halting negotiations last month on concern about the deal’s structure, according to people with direct knowledge of the discussions.
september 07, 2010

Mahnomen Stackable Baked Chips factory sitting Idle amid disputes.

Pringles adds two new flavours to its Xtreme Range in the UK
juli 29, 2010

Pringles adds two new flavours to its Xtreme Range in the UK

The UK’s large sharing snack hopes to spice up snacks sales this summer with two new Pringles Xtreme flavours: Hot Paprika &Smoky Bacon and Spicy Sour Cream &Onion.The launch of the new Xtreme flavours builds on the success of the current Pring...