Pringles adds two new flavours to its Xtreme Range in the UK

The UK’s large sharing snack hopes to spice up snacks sales this summer with two new Pringles Xtreme flavours: Hot Paprika &Smoky Bacon and Spicy Sour Cream &Onion.

The launch of the new Xtreme flavours builds on the success of the current Pringles Xtreme portfolio – launched last July.

The brand experienced some of its highest repeat rates of recent years last summer and sales since the launch have exceeded expectations.

The popularity of ‘Extreme’ flavours has continued to increase with UK consumers, helping to boost growth in the overall large sharing snack market.

The new flavours have been extensively tested receiving positive results indicating that consumers were strongly in favour of both the look and taste of the new flavours.

The launch of the new flavours will be supported by a multi-media marketing campaign entitled ‘Dare You’, hoping to highlight the fun nature of Pringles Xtreme.

This will include national PR, print and in-game advertising, as well as a highly focused online campaign with social network sites such as Facebook, where consumers will be invited to engage in ‘Dare You’ activity.
 

Pringles extreme spicy