Go Free Foods Make Nationwide Debut with Expansion into Sprouts

Upstart snack foods company JimmyAsh arrives in nationwide Sprouts locations today with the rollout of its flagship Go Free® brand at over 400 stores from coast to coast. Sprouts now carries all six flavors of the all-natural potato chips as well as its newest mini fries product.

Go Free Pure Crisp

Jamshid Ashourian, founder of JimmyAsh LLC:

"Go Free and Sprouts are both committed to expanding access to nutritious food options. We are proud to partner with one of the nation’s leading grocery providers to advance this mission with the introduction of Go Free foods to its nationwide selection of innovative products with lifestyle-friendly ingredients."

Go Free products have the taste and crunch of mainstream potato chips, but with far better nutritionals – specifically 70% less fat and 25% fewer calories. 

Instead of the deep-frying process used by the makers of traditional potato chips, Go Free employs patented Pure Crisp™ technology pioneered by parent company JimmyAsh. The result is an irresistibly crunchy chip made from whole fresh-sliced potatoes with a taste, color, texture and mouthfeel that consumers will love.

The current collection of Go Free products includes Sea Salt Potato Chips, Sour Cream & Onion Potato Chips, Sweet Potato Chips, Barbecue Potato Chips, Mini Fries and new Cheesy Mini Fries. 

In January 2024, the brand unveiled all-new packaging that highlights the company’s use of proprietary technology to bring consumers a more satisfying and nutritionally balanced snack.

Go Free Crisp Ingredients