Hotraco announces new leadership

Hotraco, the system creator of automation systems, has named Berta Danielsdóttir as Chief Commercial Officer. Berta will report directly to Ard Zweep, Chief Executive Officer.

As CCO, Berta will be responsible for developing and executing Hotraco’s global sales strategy to increase market share, grow revenues and develop the company’s organizational profile. She started in her new role on September 7th.

Previously, Berta was the CEO of Iceland Ocean Cluster where she worked with many startups within the Blue Economy on a global level. She also participated in opening up the two first food halls in Iceland and has been a member of the board for various companies through the years.

Berta has experience in international management and commercial roles but she also worked for Marel for 18 years. Berta has a Masters's degree in managing an international business from the University of Akureyri. Hotraco is proud to the appointment of its first female Chief Commercial Officer.