Potato Company RPE expands marketing team with Tim Huffcutt

US based potato grower and shipper RPE Inc. has added a new Marketing Director, Tim Huffcutt.

Effective October 24, Huffcutt will oversee all marketing strategies for RPE's consumer, trade, local community and internal communication.

Huffcutt has worked in corporate public relations, communications and marketing roles for most of his career. Most recently working in the health care industry, with functional responsibilities from market research, planning and digital strategy to customer relationship management (CRM) and new business/acquisition activities.

A Wisconsin native and lifelong learner, Huffcutt received a Master of Business Administration (MBA) degree in 2015 from the University of Wisconsin-Oshkosh and is an adjunct instructor at Northcentral Technical College Business & Industry.

Tim Huffcutt:

“I’m excited to be part of an organization that continually innovates and is well-positioned for sustained success.”

“Joining a family firm and being exposed already to many aspects of the business — including supply chain and critical partner relationships — has been equally educational and rewarding.”

As Marking Director, Huffcutt oversee RPE’s marketing department while collaborating with RPE’s sales, customer service and new business development departments to effectively execute specific marketing activities.

Russell Wysocki, president and CEO of RPE:

“We are excited to have Tim Huffcutt join our company. Tim will be a tremendous asset to our company, and brings new perspective to our organization.”

“His experience and leadership will help us to better serve our customers, further our connections with consumers and will help us continue to be category experts for potato and onion growth.”