Lay's surprises Seattle with Brazilian Carnival to bring the Brazilian Picanha flavor to life

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As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by Brazilian Carnival to bring the Brazilian Picanha flavor to life

As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by Brazilian Carnival to bring the Brazilian Picanha flavor to life

August 23, 2016
Source
Frito-Lay North America

As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.

The surprise included a parade of Brazilian dancers, musicians and more to bring the Brazilian Picanha flavor to life.

During the event, people had a chance to taste the limited-time flavors and one lucky person was even awarded round-trip plane tickets to Brazil to experience the place that inspired this flavor.

(Click to enlarge)All four flavors: Brazilian Picanha, Chinese Schezuan Chicken, Greek Tzatziki, and Indian Tikka Masala

All four flavors: Brazilian Picanha, Chinese Schezuan Chicken, Greek Tzatziki, and Indian Tikka Masala

The other chip flavors in Lay's 'Passport to Flavor' program are Greek Tzatziki, Chinese Schezuan Chicken, and Indian Tikka Masala.
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Highlighted Company

  • Frito-Lay North America (FLNA)

    Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

  • PepsiCo

    PepsiCo is one of the world's leading food and beverage companies with over USD 67 billion in net revenue in 2019 and a global portfolio of brands, including several savory snack brands.

  • Lays

    Lays is one of the many Frito-Lay brands.

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