Snyder's-Lance On Quest To Reinvent America's Snacking Experience

As a leader in highly desirable, differentiated snacks, Snyder's-Lance is rolling out a selection of premium new products across its key brands, giving consumers better snacking choices and solidifying its position as a food innovator in step with consumer trends.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.


Snyder's of Hanover®, America's No. 1 pretzel, is responding to the growing popularity of sweet and salty flavor combinations, launching pretzel pieces bursting with flavor in Cinnamon Sugar and Salted Caramel varieties. In addition, Snyder's of Hanover® is introducing Korn Krunchers, a unique new line of bite-sized corn snacks available in three flavors baked and seasoned to deliver big taste and a light, crispy texture. Korn Krunchers is designed to appeal to a broader range of consumers than traditional pretzels. The brand also has expanded its line of gluten-free pretzels to include new options packed with flavor - Honey Mustard & Onion and Hot Buffalo Wing. The gluten-free pretzels are dairy-free, casein-free and egg-free to appeal to consumers with a wide array of dietary needs. Launches will be supported by an integrated advertising campaign, including TV and digital that feature Snyder's "flavor scientists" working their magic at the Snyder's flavor kitchen, as well as sponsorship of "Mike and Mike" on ESPN radio.

"Our newest product innovations and increased marketing support demonstrate Snyder's-Lance's commitment to meeting the snacking needs of consumers from bold flavor experiences to better-for-you snack options," said Rodrigo Troni, chief marketing officer for Snyder's-Lance. "We are very proud of our expanded lineup for brands as we continue to reinvent consumers' snacking experiences at the forefront of consumer taste and wellness trends."

Lance®, the wholesome snacking brand that has been fueling America for more than 100 years, is launching BOLDS™ sandwich crackers to attract younger consumers who want bold flavors and up to three grams of protein per serving. Lance sandwich crackers are portable, fun and now even more desirable with new intense flavor combinations like Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar. BOLDS™ is further connecting with young consumers by holding a digital sweepstakes to win a trip to the 2014 Summer X Games and sponsoring Gold Medal winning skateboarder Nyjah Huston.

Cape Cod® brand's new Waffle Cut Kettle-cooked potato chips also have added on-trend, bold new flavors -- Buffalo Cheddar and Farmstand Ranch. Not stopping there, Cape Cod® also introduced Limited Batch flavors Back Bay Crab Seasoning and Asiago Cheese & Italian Herbs potato chips. Made in small batches and available for a limited time only, these chips score big on flavor and consumer desire for unique flavor combinations. Back by overwhelming consumer demand, the brand also welcomes the return of Cape Cod® Popcorn, in line with consumer trends for a lighter snack with full flavor. Cape Cod® will be supported by a fun social and digital campaign showing the best food pairings for the "home of ridiculously good chips."

Snack Factory Pretzel Crisps, America's Original Pretzel Cracker, has expanded its bold and spicy line to include new flavors: Sea Salt & Cracked Pepper and Honey Mustard & Onion. Like the entire Pretzel Crisps line, these new items also sold at the deli are versatile to enjoy as a snack, to dip, or to make tasty snacks for entertaining.