Sobeys in Atlantic Canada has introduced a new colour-coded scheme in an attempt to market some Prince Edward Island potatoes.
The idea is to make it easier for consumers to choose the right spud, depending on what they want on their plates.
Red is for baking. Blue is for mashing. Yellow is for roasting and green is for boiling.
The new colour-coded plastic bags of potatoes have already made their debut in Sobeys' stores in Atlantic Canada.
Potato packer W.P. Griffin Inc., came up with the idea.
Sobeys said Griffin worked with the Culinary Institute of Canada to identify which varieties are best for which uses.
“The marketing by usage has really been targeted for the people, you know the younger generation who have never really cooked much so they're not sure which potato to select so it’s really targeting the people that are new to potatoes and don’t know which type to buy,” said CEO John Griffin.
The colour-code program will be used across Canada.
CEO John Griffin of W.P. Griffin on colour coded potatoes
