Lay's Wavy Brand New Roasted Garlic & Sea Salt Flavored Potato Chips Just In Time For National Garlic Day

With the average adult in the United States consuming about 2.3 pounds of garlic each year (Source: ERS, USDA 2011), the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. 

And now, as fans across the country prepare to celebrate National Garlic Day on April 19, Lay's Wavy, the ridged-cut potato chip brand from PepsiCo's Frito-Lay division, introduces another way to enjoy this beloved spice with the release of new Lay's Wavy Garlic &Sea Salt flavored potato chips. 

"Garlic is a tried and true flavor – one our consumers have loved for decades,"said Jennifer Saenz , senior director of marketing, Frito-Lay. "With Lay's Wavy Garlic &Sea Salt, we've brought the popular flavor back with a sophisticated sea salt twist – for an entirely new ridged potato chip taste experience that can be enjoyed with a favorite dip or straight from the bag."

In conjunction with the release of new Lay's Wavy Roasted Garlic &Sea Salt flavored chips, the Lay's Wavy brand is also introducing completely re-imagined packaging across the entire product line. 

Marking the first packaging change in the product line's 20-year history, the new Lay's Wavy chip bags will offer a more modern look and feel, with vibrant colors and a font that exudes the brand's approachable and playful personality to better appeal to its target female consumer. 

New Lay's Wavy Roasted Garlic &Sea Salt flavored potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013. 

Source: Frito-Lay North America