Cravon: New Never Fried French Fries from Simplot

Cravon never fried french fries
March 07, 2013
J.R. Simplot Company – the company recognized for creating the frozen french fry market more than 50 years ago for the foodservice industry – has once again redefined the french fry experience with today's launch of CravOn™, its first "never fried"frozen french fry for retail.

Get Your Crave On

Simplot developed a revolutionary process that eliminates the industry standard of flash-frying prior to freezing and packaging. The fries are partially-cooked in a blanching process, and then tossed with olive oil and sea salt before being frozen. The result is a better-for-you french fry made with five natural ingredients, 50 percent less fat than regular fries, and a delicious, crispy texture that preserves the real potato taste consumers crave.

CravOn features two popular varieties: Ripple Cut Fries and Steak Cut Fries;and two unique varieties: Diamond Cut and Anytime Diced Fries. The suggested retail price is $4.59 for a 2 lb. bag, though prices may vary by location.

"We have redefined how potatoes are delivered to the kitchen table,"said Gary Laney , director of sales and marketing for CravOn. "CravOn fries capture the innovative spirit on which Simplot was founded. We believe that the fresh, natural potato taste and reduced fat of each CravOn product will be well received by generations of potato consumers who yearn for a more natural, tastier experience."
 
  • (Click to enlarge)
  • How are Cravon French Fries made? Step 1: Wash

  • How are Cravon French Fries made? Step 2: Cut

  • How are Cravon Fries made? Step 3: Blanch

  • How are Cravon French Fries made? Step 4: Freeze

  • How are Cravon French Fries made? Step 5: Brush with Olive Oil

  • How are Cravon French Fries made? Step 6: Dust with Sea Salt



CravOn™ fries are made by the J.R. Simplot Company, the same company that pioneered dehydrated potatoes and first introduced frozen french fries in 1953.

For more information:

Visit www.cravon.com.
On twitter: @CravonFries
On Facebook at www.facebook.com/craveonfries [PotatoPro note: only accessible in the United States....].
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