Pepsico wins Brazil biscuit maker Mabel: report

Pepsico wins Brazil biscuit maker Mabel: report

Pepsico wins Brazil biscuit maker Mabel: report

November 03, 2011

Pepsico Inc. has won the bidding for Brazilian biscuit manufacturer Mabel with an offer of between 800 million Brazilian reais ($460 million) and BRL900 million, the O Estado de S. Paulo newspaper reported on Wednesday. 

Pepsico beat out Bunge Inc. and Mexico's Grupo Bimbo , according to the report. 

A spokeswoman for Pepsico in Brazil declined comment. Mabel couldn't be reached for comment on Wednesday, a holiday in Brazil. 

Mabel, owned by the family of Brazilian Congressman Sandro Mabel, has five factories across Brazil, according to the report. A private equity fund of Brazilian investment bank Icatu took a 40% stake in Mabel in 1999, according to the report. 

The company is reported to be one of the top five biscuit producers in Brazil, producing 1.5 million biscuits per day.

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