Purple Majesta, a purple potato goes on sale in UK supermarkets

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Supermarket Guru

Purple Majesta

October 05, 2010
Source
BBC News (includes video)
A purple potato that growers say is healthier than the standard variety is going on sale in UK supermarkets.

The Purple Majesty has a distinctive deep colour and contains up to 10 times the level of antioxidant, anthocyanins, compared with white potatoes.

It was developed at Colorado State University from a traditional variety.

An initial crop of 400 tonnes of the variety will go on sale in Sainsbury's stores across Scotland and the south-east of England this week, with a larger yield expected next year.

Albert Bartlett has been working with Queen Margaret University in Edinburgh and the Scottish Crop Research Institute to determine what health benefits there could be from eating the Purple Majesta.
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Highlighted Company

  • Albert Bartlett and Sons

    Albert Bartlett is the UK's leading potato producer and packer. The company provides retail, wholesale, food service, and export customers with branded and own label products such as fresh, chilled, and frozen potatoes.

  • Sainsbury's

    Sainsbury's is the second largest chain of supermarkets in the United Kingdom, with a 16.9% share (2015) of the supermarket sector in the United Kingdom.

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