'Maak de Smaak' campagne Lay's-chips ongekend succes

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'Maak de Smaak' campagne Lay's-chips ongekend succes

October 22, 2010
Source
EVMI

De Maak de Smaak campagne van Lay’s blijft succesvol. De proefzakken met 3 nieuwe smaken die uit de finale voortkwamen, zijn geregeld uitverkocht.
 

Maak de Smaak finalisten

Maak de Smaak finalisten

Deze chipszakjes zijn bijna niet aan te slepen, zodat geregeld nee verkocht wordt, meldt Distrifood.

Inmiddels heeft de chipsfabrikant in krap een maand tijd ook al bijna 70.000 stemmen op de website binnen. De smaak die het meest gekozen wordt, gaat daadwerkelijk een jaar in de productie.

Stemmen kan nog tot 28 november.
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    Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

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