Walkers launches multimillion dollar TV campaign to promote Sensations brand

Walkers, the UK’s No. 1 crisps and snacks manufacturer, is unveiling a multimillion pound TV advertising campaign this month for its £77 million Walkers Sensations brand .

Re-launched in February with a striking new premium black pack design featuring a stylish ‘S’ logo, Sensations has also seen the introduction of two new flavours to the range – Southern Style Barbecue;Buffalo Mozzarella &Herb. The exciting new TV advertising campaign is a spectacular celebration of the eye-catching new look and uses the new strapline “Let Flavour Unfold”.

The action dramatises the Thai Sweet Chilli taste journey, from the spicy tingling of chilli and basil, to the mellow sweetness and culminating in a building heat. The ad opens on a master of ceremonies who introduces the performance and features amazing contortionists, a beautiful Thai dancer and expert fire-breathers, ending in a spectacular explosion of colour (See video). 

Roger Edmonds, Senior Brand Manager for Sensations:
 

“The stunning new advertising further reinforces Sensations' credentials in the premium sector of the Crisps, Snacks and Nuts category. The new creative takes the consumer on the unique flavour journey they experience when eating Sensations Thai Sweet Chilli and launches the new line “Let Flavour Unfold”.”

“The advert will have fantastic stand-out and has been received very positively by consumers. We feel confident it will drive increased sales for retailers by increasing consumer demand.”

Walkers Sensation Promotion