Walkers and Yahoo launch video channel as part of 'Do us a flavour campaign'

Walkers Crisps and Yahoo have launched a joint video channel as part of Walkers' campaign to find a new crisp flavour.

'Do us a Flavour TV' features brand ambassador Gary Linekar and presenter Fearne Cotton encouraging visitors watch mock-election clips of the six contending flavours, including Fish &Chips and Cajun Squirrel, and vote for their favourite.

Video content will be seeded throughout the Yahoo network, while the Yahoo logo will also feature on Walkers'packets, as will a call-to-action to search for Do us a Flavour on Yahoo.