USPB President Tim O'Connor calls for strategic approach to improve potato sales

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United States Potato Board
March 12, 2009
Source
The Packer
The potato industry needs innovation to create a long-term rise in demand, U.S. Potato Board President Tim O’Connor said at the group’s annual meeting.

“There’s a difference between increasing demand and just getting a temporary sales bump,” O’Connor said March 12.

O'Connor mentioned five focus points: convenience, nutrition, retail, foodservice and export.

“We have to turn to these issues today so tomorrow looks better,” he said. “It won’t happen by just focusing on day-to-day sales activities.”
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  • Potatoes USA

    Potatoes USA - until recently named the United States Potato Board (USPB) - is the nation’s potato marketing organization. Potatoes USA is the central organizing force in implementing programs that will increase demand for potatoes.

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