PepsiCo’s snack foods division Frito-Lay India has tied up with the Indian Medical Association (IMA).

PepsiCo’s snack foods division FritoLay India has tied up with the Indian Medical Association (IMA) to promote Tropicana pure juices and Quaker Oats An MoU between epsiCo and IMA has already been signed to the effect and the endorsement deal holds good for a period of three years.

The current move envisioned by PepsiCo’s chief Indra Nooyi to increase the health focus of the company.

The company that is known for its celebrity endorsements has now turned to doctors to promote its products.  The IMA will also endorse food and beverage products for the first time.