McCain Rustic oven chips (french fries) 'Product of the Year'

McCain's Rustic Oven Chips took the market by storm at launch in January 2007. With only 3% fat, no cholesterol and the skins left on to retain maximum taste and nutritional goodness, this was a revolutionary chip.

Significantly, McCain Rustic oven chips were also the first chip to score green‚ across the board on the new Food Standards Agency traffic light labelling system.

The independent Product of the Year 2008 survey had over 12,000 responses from households across the UK, who all voted for the "must have"products they felt were genuinely new and improved‚ or in some way groundbreaking.