Finding your TrueNorth in the snack Isle

PepsiCo's Frito-Lay business unit, the snack chip leader, is focusing its snack expertise and passion for innovation to break new ground in the nut aisle with TrueNorth, a contemporary line of 100 percent natural, great tasting nut snacks that have 5g of protein in every 1 oz serving.

By elevating the "simple nut"into three unique nut snacks -- nut clusters, nut crisps and nut crunches -- each TrueNorth variety offers consumers a different snacking experience fit for a wide range of occasions.

"While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring,"said Regan Ebert, Vice President, General Manager, Frito-Lay North America. "TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker."

TrueNorth nut snacks began rolling out in the first quarter of 2008 in three different snacking varieties for $3.29 per bag, and will be available nationwide (in the US) by the second quarter of 2008. Bags vary in size and price depending on the product.

For more information on TrueNorth, visit
http://www.truenorthsnacks.com.