Dairy company GCMMF enters Indian snack market with Munch Time

Bookmark
November 12, 2007
Source
Business Standard

Taking a cue from the success of ITC's Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much like Frito Lay’s Kurkure in taste.

The product is being test-marketed in Gujarat and is expected to be rolled out nationally in two months. Priced at Rs 5 a packet, the snack is targeted at teenagers and children.

The branded snacks segment has recently seen a surge in activity with the high-decibel entry of ITC’s Bingo, which has quickly grabbed 15 to 16 per cent share of the Rs 2,000 crore market from leader Frito Lay.

Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!

Related Topics:

Chips and Snacks
Sponsored Content
AVR - Leaderboard - 20241107

Highlighted Company

  • GCMMF (AMUL)

    The Gujarat Cooperative Milk Marketing Federation (GCMMF), is known for its dairy products brand Amul. In 2017 announce it would enter the market of frozen potato products.

  • ITC Limited

    ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand 'Bingo!' launched in 2007.

  • Frito-Lay North America (FLNA)

    Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

Related News

Lay's® Do Us A Flavor™ contest is back! Fans can submit their creative chip ideas for a chance to win USD 1 million and see their flavor hit the shelves in 2025. Join the fun at DoUsAFlavor.com!
October 30, 2024

Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.
United States
Bookmark
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
October 26, 2024

Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes

Einride, a freight mobility company that provides digital, electric and autonomous technology, has announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee.
United States
Bookmark
Fall into flavor & fun with Kellanova
October 19, 2024

Kellanova Has it All This Fall: Flavor and Fun with Satisfying Snacks and a Toasty Halloween Costume

It's that time of year again—the leaves are turning, the air is crisp, and Halloween is creeping up on them. Kellanova's brands are ready to help you dive into the season filled with pumpkins, costumes, and all things cozy. 
Canada
Bookmark
Sponsored Content
Tomra - Leaderboard - 20240328

Latest News

Cavendish- and McCain-branded potato products in a Vancouver grocery store. Two U.S. class actions allege price-fixing by four leading potato companies.

Alleged 'potato cartel' accused of conspiring to raise price of frozen French fries, tater tots across the United States

AHDB and GB Potatoes agree on use of residual potato levy reserves to fund seven industry projects

Introducing the Next Generation of Dutch Tec Source BV Screw Blanchers: Unmatched Reliability, Lower Maintenance Costs and Less Product Breakage

Improved DTS Screw Blanchers: Unmatched Reliability, Lower Maintenance Costs and Less Product Breakage

Erwin Tummers, Chairman and Owner and Lennaert van Dijk, CEO of Tummers Group, standing together in the production facility, marking the beginning of a new era of growth and innovation.

Tummers Group Unveils New Organizational Structure to Drive Future Growth and Flexibility

More Potato News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content

Where

Gujarat
India
India
Gujarat
Gujarat
Sponsored Content