Tendencias de Minoristas

Marzo 11, 2013

India: PepsiCo's salty snack brand Kurkure is back with a whole new family

PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.

Marzo 11, 2013

Pringles secures it's market Share with new flavours

Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...

Marzo 06, 2013

ITC Foods launches new TV Commercial for Bingo Tangles

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.

Diciembre 16, 2012

Lays launches Chicken Cola flavored potato chips in China

Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.

Noviembre 13, 2012

GreenVale Farm Fresh Potatoes raise a smile with its fresh ad campaign

Greenvale AP, the UK’s leading potato supplier, launches a series of consumer magazine ads in a £1million plus marketing campaign to support its GreenVale Farm Fresh potato brand.

Octubre 23, 2012

Ad for Albert Bartlett Rooster potatoes features Dallas Star

Albert Bartlett Rooster Potatoes has signed up another ex-Desperate Housewives star as the face of the brand, with Jesse Metcalfe featuring in the new ad. Metcalfe, currently starring in Dallas as Christopher Ewing, is seen ‘raising the temperature of...

Septiembre 24, 2012

Last call for Lays 'Do us a flavor' contest in the US

The Lay's brand today announced a last call for submissions for the next great Lay's potato chip flavor. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off its "Do Us A Flavor"contest in July to invite fans to subm...

Mayo 22, 2012

Conagra Foods acquires Kangaroo Brands' pita chip business

ConAgra Foods, Inc. (NYSE: CAG) announced today that it has acquired Kangaroo Brands' pita chip business. ConAgra Foods' acquisition of the pita chip business is consistent with its strategy to grow its presence in private label foods. "Pita chip...

Mayo 03, 2012

Private label products still on the rise, but consumers satisfaction is decreasing

The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recent report by The NPD Group, a leading market research company....

Abril 26, 2012

Wendy's plans to make poutine Canada's national dish

Canada has a national sport, a national animal and two official langcodes. But does not have a national dish, until now.

Abril 04, 2012

Prince Edward Island Potato Board launches marketing campaign with Olympic gold medalist Heather Moyse

In effort to raise awareness of the health benefits of potatoes, showcase recipes and boost consumption of the vegetable, the Prince Edward Island Potato Board launched a marketing campaign anchored around PEI-native and Olympic gold medalist Heather M...

Marzo 20, 2012

UK: 'Lucky Spuds' promo to emphasize McCain's quality potato sourcing

In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.

Marzo 12, 2012

New potato characters: Potandon's Klondike Family Makes Their Debut

Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the ...

idaho potato commission 75th anniversary

Marzo 03, 2012

Idaho Potato Commission celebrates 75 year anniversary

The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...

Febrero 26, 2012

'You Want McDonald's Fries With That' Contest Winner announced

To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.

Febrero 19, 2012

Health Benefits Idaho Potatoes promoted by Denise Austin

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...

Febrero 09, 2012

McCain cooks up potato-scented bus stop campaign

McCain Foods is installing the smell of baked potatoes to 10 bus stops around the United Kingdom as part of its £1.4m push for Ready Baked Jackets. Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a ...