Tendencias de Minoristas

Febrero 21, 2014

Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.

Febrero 19, 2014

On pack promotion for Kettle Chips Handy Packs (first ever!)

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

Febrero 17, 2014

UK Shoppers agree to pay more for named Potato Varieties

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

This "Chips" Sweater is now available at clothing chain Primark

Febrero 09, 2014

McCain Foods brings 'Chips' sweater to retail in time for Chip Week

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

Febrero 03, 2014

GreenVale’s ‘Pretty Perfect Potatoes’ make their TV Debut

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Super Bowl becomes a Potato matter of importance

Enero 29, 2014

Super Bowl Potato Bet will benefit Food Banks

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

Enero 22, 2014

Potato Council wants its health message to stick

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

McCain Potato scented taxi in front of london eye

Noviembre 30, 2013

McCain Foods Creates the World's First Potato Scented Taxi

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

Octubre 30, 2013

US Potato Board Partners With Hungry Girl For New Marketing Campaign

USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.

Octubre 09, 2013

Burger King's Satisfries boosts brand among health-focused consumers

Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers.

Octubre 09, 2013

Major Fresh Potato Campaign launched in Western Australia

The Potato Marketing Corporation of Western Australia has started a campaign to increase the consumption of fresh potatoes.

Septiembre 24, 2013

BURGER KING® Introduces new SATISFRIES, great tasting crinkle-cut, reduced fat, reduced calorie French Fries

Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.

Agosto 29, 2013

Pic on a Pack set to drive sales for prepared potatoes

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

Agosto 27, 2013

McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.

Agosto 06, 2013

‘Many Faces of Potatoes’ campaign successful

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

Junio 05, 2013

Euromonitor to present at SNACKEX 2013

At Snackex, Lamine Lahouasnia, Head of Packaged Food Research at Euromonitor International, will provide a strategic insight and analysis on how retailer own brands are developing and what manufacturers are doing to keep one step ahead of private labels.

Abril 16, 2013

Australian French fry ad: The Birds Eye hot chip cup

Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.

Abril 09, 2013

Potato & Onion promotion on “Create Mealtime Magic” tote bags

Custom-printed tote bags have been developed through a unique partnership between the United States Potato Board (USPB) and the National Onion Association (NOA)