Marca Propia

The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recent report by The NPD Group, a leading market research company....

Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.

Private label leaders returned from the recent PLMA conference in Chicago with lots of information to digest and new ideas on how to drive growth in 2011.

Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations.  While improving economies may prompt consumers to return to restaurants or take a vacation, o...

There is a new reality when it comes to grocery shopping in the U.S. - consumers want simple foods they can prepare at home and that don't compromise on quality. This shift comes at a time when many people hope that the pains of the recession are fad...

U.S. makers of name-brand foods are making some inroads on cheaper store brands, according to research issued late Sunday from Citigroup. For the four-week period ended Sept. 5, branded food manufacturers gained 20 basis points of dollar market shar...

Once seen as knock-offs of "name brands,"private label products have become increasingly more accepted by consumers as quality has increased and retailers have expanded their offerings of private label goods. In fact, 78 percent of both lowe...

Mintel GNPD reports that amid rampant private label food product development, manufacturers stay current with the latest food trends. Providing more than just cheap alternatives to national brands, the newest private label foods woo shoppers with prem...

Costco Wholesale Corp. here said yesterday consumer packaged goods manufacturers are starting to reduce prices, possibly in reaction to rising private-label sales. According to Richard A. Galanti, executive vice president and chief financial officer, ...