Chips y Aperitivos

Phileas Fogg crisps and snacks is using RPM for its relaunch and in-store promotions at major UK supermarkets.Tesco, Sainsbury's and Morrison's will see the first wave of promotion, tailored to each supermarket's customer base.Among other activity cust...

Pepsico's new Red Sky Potato Chips are fried in a new way: these potato chips are continuously kettle fried. The idea behind continuously kettle frying is to replicate the typical time-temperature profile of the classical kettle frying process, but in a continuous fryer. This is not as easy as it may seem...

Britain’s biggest crispmaker, Walkers, is aiming to take a bite out of the market for posh crisps by launching its own upmarket brand, Red Sky. Walkers does not appear anywhere on the packaging, presumably because the Leicester-based company did not fe...

The furry creatures just couldn't stop themselves making a dive for the Cajun squirrel snacks as soon as wildlife lovers Nigel and Camilla Cullum put a packet on their bird table. The Cajun Squirrel crisps are one of six new Walkers flavours, launched ...

Phileas Fogg, the recently re-launched premium snack brand with truly authentic flavours, is hitting TV screens nationwide on the 16th March. United Biscuits UK’s £3m advertising campaign will promote the iconic range of delicious savoury snacks, which...

Walkers, the UK’s No. 1 crisps and snacks manufacturer, is unveiling a multimillion pound TV advertising campaign this month for its £77 million Walkers Sensations brand . Re-launched in February with a striking new premium black pack design featuring...

Spotting a market opportunity ten years ago, John Mudd set out to create an alternative to mass-produced crisps, building a business that today sees 2.5 million packs of Real hand-cooked crisps sold each week in the UK."My objective was to design ...

The basic salted crisp, pioneered by Smiths's after the First World War, has been at the heart of millions of children's lunch boxes and workers' snacks for generations.But according to Mintel, the market research firm, the relative upstart flavour of ...

Walkers, the UK’s No. 1 crisps and snack manufacturer, has introduced new packaging across its successful £37 million Walkers Baked brand, to reflect the brand’s real food credentials and drive continued growth. Walkers Baked has been the most successf...

Potato specialist Aviko has launched two new ranges which allow pubs to expand the accompaniments on offer with main courses. The new range of individually frozen potato gratins used steamed potato slices combined with a creamy sauce. The 100g gratins...

The United Kingdom has become Pepsico's testing ground for a revolutionary manufacturing process for potato chips: "Continuous Kettle Fried Potato Chips". This new process results in a "fresher-tasting, delicious product with the perfec...

Opinions vary greatly as to how chips should be cooked. What's the best variety to use? Do you get a better result if you use vegetable oil or dripping? BigHospitality spoke to several chefs about their preferences especially for National Chip Week.

Retailers should prepare themselves for the consumer rush for the new Walkers flavours as Walkers, Britain's No.1 crisps and snacks manufacturer, unveils its latest multi-million pound TV advertising campaign promoting each of the exciting six finalist...

Walkers Crisps and Yahoo have launched a joint video channel as part of Walkers' campaign to find a new crisp flavour.'Do us a Flavour TV' features brand ambassador Gary Linekar and presenter Fearne Cotton encouraging visitors watch mock-election clips...

Walkers, Britain's No.1 crisps and snacks manufacturer, has today announced its biggest and most exciting programme of activity ever for its massive £77 million Sensations brand. Supported by a significant multimedia campaign including a return to TV a...

Walkers has announced the six finalists in its ‘Do Us A Flavour’ campaign, in which members of the public were asked to invent their own flavour.

The Government is threatening to regulate the food industry to stop firms promoting unhealthy eating habits among the nation's seven million schoolchildren, the Health minister, Ben Bradshaw, warned yesterday.He described as "completely unacceptab...

Walkers, Britain's No.1 crisps and snacks manufacturer, is launching an exciting programme of activity designed to build on and accelerate the success of its Walkers SunBites brand.Launched in late 2007, Walkers Sunbites is now the one of the biggest b...