Chips y Aperitivos

Farmers of the potato belt in Uttar Pradesh now see hope in PepsiCo. The company has started procuring a specific breed of potato from farmers at Rs 825 a quintal (100 kg) while the market is not fetching a price of even Rs 300 per quintal. The company...

The snack food market in India is $3 billion;with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year.However, the imported snack food market is growing but small ($30 million) due to hi...

Thousands of families — around five lakh (500.000) people — in Ranchi, Lohardaga, Ramgarh, Jamshedpur, Koderma, Deoghar, Dumka, Bokaro, Gumla and Hazaribagh for the past three years have actively joined the supply chain of Pepsico Ltd, the MNC (Multina...

Buoyed by the growing demand of its snacks, Pepsico India Holdings is increasing production across its various plants by one third of its current capacity in India in the next 18 months. "There has been a growing demand for our products and we wil...

PepsiCo’s snack foods division FritoLay India has tied up with the Indian Medical Association (IMA) to promote Tropicana pure juices and Quaker Oats An MoU between epsiCo and IMA has already been signed to the effect and the endorsement deal holds goo...

Balaji Wafers Pvt Ltd, a Rajkot-based company, is planning to double its production capacity. The company is setting up a wafers processing unit on over 35 acres in Valsad in south Gujarat with an investment of Rs 100 crore.  The company enjoys a 70 pe...

Pepsico India Holdings Pvt Ltd plans to procure at least 30,000 tonne of potato from West Bengal by 2010 for Fritolay, the food division of the company. At present, the company procures 12,000 tonne potato from the state

The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the...

With the branded snacks market buzzing with new entrants, the FritoLay division of PepsiCo India Holdings has kicked off a marketing campaign “Chala Change Ka Chakkar”, which the company claims is its biggest ever portfolio initiative in 2008. As part ...

PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a FritoLay portfolio promotion called 'Chala Change Ka Chakkar' in February 2008.Dhoni ...

India's top tobacco firm, ITC Ltd, on Friday beat market forecasts with a 16 percent rise in quarterly profit, helped by strong growth in packaged foods and hotels, as it bolsters its non-cigarette businesses further.

West Bengal farmers are now on a track to tap profit from potato cultivation and even started several organised potato processing unit in the state. It seemed to them very profitable compared to any other crop within their limit. According to a recent ...

France-based agricultural company, Advanced Food Technologies (AFT), is planning to set up a couple of potato flakes plants in the Hoogly district near Kolkata.    Both the plants with capacity of producing 1200 kg/hour of flakes, would also facilitate...

Turner International India has dragged potato wafer-maker Gee Pee Foods to court for using its Pogo channel name to brand its wafers, thereby scripting yet another patent skirmish. The Kolkata-based food company has been manufacturing Pogo chips sinc...

Last week I received more information on one of the two (!) large potato conferences next year in India, so I decided this was a good time to pay attention to the fast changes in the Indian Potato Processing industry.

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...

Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.The cigarette giant’s food units are growing at a rate of 68.17% annually.Exa...

FritoLay India has become the largest player in the branded salty snack market in the country and has been one of the fastest-growing FMCG companies in India for a number of years. Fritolay India managing director Manu Anand discusses the future plans ...